Deadline: 30 October 2020
The World Food Programme (WFP) is currently seeking applications from the eligible applicants for the post of Programme Head of Communications, Advocacy and Marketing in Berlin, Germany.
World Food Programme is the world’s largest humanitarian agency fighting hunger worldwide.
Key Job Responsibilities
The Head of Communications, Advocacy and Marketing will perform the following functions:
- Develop and implement a comprehensive communications strategy
- Develop and coordinate the implementation of the communication, advocacy and marketing strategies and campaigns for Germany, Austria and Liechtenstein, including setting clear goals and objectives, defining key tasks, messaging, audience targeting and analysis in order to maintain and enhance the visibility of WFP.
- Lead development and drive implementation of in-market marketing strategy to increase brand awareness, trust and attributes and maximize WFP positioning in order to set the preconditions for fundraising and expand public’s support.
- Media relations
- Act as a spokesperson for WFP in Germany, Austria and Liechtenstein, effectively addressing media enquiries, arranging interviews and press meetings and explaining information in a compelling way.
- Collaborate closely with CAM colleagues at HQ, Regional Bureaux and Country Offices for consistence in pitching and messaging plus media, advocacy and marketing campaigns to increase understanding of WFP’s work and its mission.
- Monitor negative perception and real or potential reputational risk to WFP through unfavourable media coverage or negative social media sentiment, resulting in negative donor, partner or public perception.
- Build brand partnerships and maximize stakeholder’s engagement
- Build and maintain partnerships through extensive networking and proactive collaboration with the media, advocacy groups and visibility partners.
- Identify and manage brand partnerships i.e. media and visibility partners, Goodwill Ambassadors/influencers, creative agencies etc. to increase WFP’s brand and lift the creative content and digital marketing capacity.
- Close collaboration with the Berlin Director and Government Partnerships Team, ensure timely and accurate communication and contact to partners, donors/ministry officials, opinion formers and other appropriate audiences to build WFPs brand and advocate for political and financial support, and build new alliances.
Eligibility Criteria
Applicants must have:
- University Degree in journalism, public relations, communications political science or other relevant field.
- University Degree with additional year’s of related work experience and/or trainings/courses.
- 8 year’s experience and a proven track record as a communications and advocacy specialist, journalist, PR or spokesperson, or a combination of the above.
- Experience pitching stories to and giving interviews to media.
- Good verbal and written communication skills.
- Knowledge of Germany’s media scene.
- Familiarity with political and funding environment in Germany.
- Fluency with digital platforms like Facebook and Twitter.
- Knowledge of WFP, the United Nations and the UN system is highly desirable.
- Knowledge of computer (eg Word, Excel, databases, desktop publishing skills).
- Fluency on written and oral English and German language.
- Knowledge (level B) of a second official UN language Arabic, Chinese, French, Russian, Spanish, and/or WFP’s working language, Portuguese is a strong advantage.
How to Apply
Applicants must submit their applications through online process.
For more information, visit WFP.
